Book Overview
It's all about how you frame things.
It’s all about the presentation.
Let’s dive in…
What would happen, if a smelly homeless man walked up to you selling a watch…
…and he said “please, please, please buy this watch, I want some money”? And as you observe his salesmanship, you can’t help but notice his dirty hands all over the watch. He’s coughing.
He smells.
And he is begging you like crazy to say yes.
Would you buy it?
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